Problem:  Reward employees' hard work and dedication meeting manufacturing goals.  Create an opportunity to demonstrate management efficacy using local and regional free media.

Solution:  Create a high energy weekend afternoon event for employees featuring original video, top company executives, the milestone vehicle, award cars to employees, congratulate the owner of the milestone vehicle, add brand name bands, fireworks and ice cream for the kids.

Outcome:  Employees felt truly appreciated, a valentine story appeared in the local and regioinal media.