Here's how AST uses metrics in our Launch! program.  We measure and analyze every aspect of the data collected during the collaborative phase of the program.  All our data collection tools–which track shipments, sales, suppliers and customers as well as e-mail, Web traffic and social-network comments–work seamlessly and transparently to bring together the information you need make the informed decisions that will lead you to success.

"When there's no such thing as too much information" article on metrics in the NY Times April 25, 2011.