
AST meshes media production with sales and marketing strategies. Taking social and free media, public relations and marketing initiatives, mixing with creative development and strategic approaches to bring you an exponential factor of program success.
Problem: Company struggles with identity and with brand awareness.
Solution: Create the image of thought leadership in the industry through definitive book and companion video.
Outcome: Thought leadership is assumed within the industry, CEO becomes spokesperson for the market, eventual sale of company to rival.
The Book and Video: Survival Guide in the Information Age